Chapter 890 - 0879 What are you thinking?
Chapter 890: 0879 What are you thinking?
Han Ying was momentarily stunned, then her expression turned unpleasant!
Why has no Chinese person ever appeared on the cover of V-V magazine? She didn’t need to ask; she already knew the reason—
Exclusion!
Whether in the film industry or the fashion industry, Hua Country has always been the object of exclusion.
The film industry is dominated by Hollywood, while the fashion industry is primarily led by European and American countries.
"Hua Country’s fashion can’t go international"—this phrase has long circulated within the circle.
Although Hua’s trends are gradually gaining popularity, their international influence remains minimal.
"Since that’s the case, why would V-V..." As she spoke up to this point, Han Ying suddenly paused.
Why would V-V approach Chu Ling?
Very simple, because she is the spokesperson for Queen.
Since its founding, Queen has surpassed numerous international clothing brands, becoming the first choice for royal noble ladies in various countries. It is also highly sought after and loved among elite and wealthy women.
V-V has impressive sales and is quite famous internationally, but at the end of the day, it is just a magazine brand. Queen now has the endorsement from royal families of various countries, therefore, being a magazine focused on women’s fashion, how could V-V resist? Sometimes, principles are nothing in front of interests.
So, instead of saying V-V chose Chu Ling, it’s more accurate to say they chose the Queen behind her.
Perhaps from the beginning, V-V was aiming at Queen.
And now, as Josie Martin has just secured the global endorsement of CE, V-V immediately gave up on Chu Ling and chose Josie Martin instead.
This move undoubtedly slaps Qianran International in the face, simultaneously placing Queen and Chu Ling in an inferior position compared to CE and Josie Martin.
"This V-V is really... and CE, they truly know how to capitalize on the opportunity!"
Han Ying’s face turned unpleasant, clearly irritated by their actions.
Su Ran leaned back in her chair, said calmly, "Different paths shouldn’t plan together. Not collaborating is good too. V-V is merely exploiting Chu Ling; what interests them is not her popularity or influence in the fashion world, but the Queen behind her. This magazine cover can’t bring any benefit to Chu Ling; on the contrary, it might bring some trouble."
Chu Ling is different from other celebrities. She didn’t debut through variety shows, acting, or girl groups; she stepped directly into the fashion world since her debut.
While other celebrities are still striving to prove their fame and fashion influence, she has already accumulated numerous magazine covers and fashion endorsements.
Starting from such a high point means more people will focus on her.
"Sorry, President Su, I didn’t think it through on this matter."
Indeed, joy had surpassed reason at the time, leading to neglect of many consequences.
Su Ran raised her eyebrow but didn’t say much.
Han Ying looked up at her, seeing her calm face, then whispered:
"President Su, aren’t you angry about what’s happening online?"
Su Ran lightly smiled, "Just a matter of competition, nothing to be angry about. It’s common! But..."
She placed her hand on the keyboard, gently clicked to open various search engines!
"It doesn’t mean just anyone can slap my face! It was their decision to approach Chu Ling initially, now it’s also their decision not to want her! Chu Ling’s status in the fashion world is not something a magazine brand can dictate! The voice and decision-making power never lie in their hands!"
Han Ying’s eyes sparkled as she excitedly looked at Su Ran.
She knew it; President Su wouldn’t let it go at that!
Su Ran glanced at the computer screen in front of her, roughly browsing through the trending topics on various websites.
Information about Josie Martin was everywhere; with news coverage on V-V magazine and CE’s global endorsement, Tiffany’s new product endorsement had exploded all over the internet, snagging the top three spots on trending tags.
The comment section was full of praise, constantly admiring Josie Martin’s sophisticated image, with her online popularity remaining high.
Eventually, it inevitably drew comparisons to Chu Ling...
Both Chu Ling and Josie Martin represented Cartier and Tiffany, respectively—two international big brands that were inevitably compared as they shot promotional material at the same time.
At this critical juncture, Chu Ling was undoubtedly at a disadvantage, facing mockery from Josie Martin’s fans and some onlookers.
Watching the online developments, Su Ran’s lips slowly curved into a smirk.
"Han Ying." noveldrama
"...Here!"
Han Ying, who was looking at the news on her tablet, was startled by Su Ran’s sudden voice.
Su Ran lifted her eyes and smiled at her, saying:
"Contact Cartier’s PR department; let’s take this opportunity to promote Cartier’s new products together!"
Han Ying looked up at her, a bit hesitant, "Now...release it?"
Releasing it now is equivalent to directly challenging internet discussions?
Han Ying couldn’t help but take a deep breath!
Su Ran slightly arched her lips, directing her gaze towards the computer screen.
"Since they have already warmed up the search trends for us, let’s not waste their kind gesture!"
Han Ying thought for two seconds and then her eyes lit up.
"Alright!"
Su Ran smiled, her gaze returned to the computer screen, her eyes full of intrigue.
-
An hour later, Cartier’s official brand account released a new TVC promo clip. Once published, it immediately attracted the attention of various onlookers.
Meanwhile, Chu Ling posted a set of Cartier’s new promotional photos on her Weibo account.
Once the photos were published, the trending rankings exploded!
"Holy crap! Holy crap! These are Cartier’s new promotional photos?"
"These are just promotional photos? Clearly, they’re fashion shots, okay? Ah! My screen is so dirty? Lick it, hurry up and lick it clean!"
"Oh my, Chu Ling really looks so cool, the disdainful gaze combined with the purple makeup and styling is absolutely stunning!"
"The queen vibe is overwhelming; I almost kneeled for her. Who the hell said our Chu Ling doesn’t have a sophisticated look? Open your damn eyes and take a proper look!"
"By the way, Cartier is so fierce? Directly challenging!"
"Great challenge, didn’t someone’s fans mock Cartier’s poor judgment before? Why are they quiet now? Come on! Continue mocking!"
This set of Cartier’s promotional photos went viral as expected by Su Ran, but beyond expectations for others.
And Chu Ling, with just these photos, directly overshadowed Josie Martin’s news, topping the trending rankings.
For a time, the hashtags #ChuLingCartierNewProductEndorsement#
#ChuLingFashionSenseOverwhelming, SurpassingInternationalSupermodels#
#ChuLingStylingAndMakeup# instantly swept across the internet.
Not only did the promotional photos go viral, but Chu Ling’s makeup and styling also garnered attention online.
Numerous web influencers, fashion experts, and general spectators commented on how stunning the makeup was in the comment section.
It is predictable that in the future, the purple makeup will definitely become a trend and be widely mimicked.
At this moment, online insiders revealed that this Cartier new endorsement promo was personally shot by the President of Qianran International.
Thus, the internet exploded once again!!
"Ahhh, President Su shot this? No wonder the style is so unique!"
"I was wondering why these photos exuded a vibe of ’Originating from Su’, turned out they were taken by the Face-Slapping Queen!"
"Pfft... haha, ’Originating from Su’? Are you trying to kill me with laughter? But I have to say, it’s an apt description!"
"President Su should debut as a photographer; it’s better than professional photographers!"
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